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Mediatonic Games is a British independent games developer founded in September 2005〔(【引用サイトリンク】url=http://www.develop-online.net/news/38693/Mediatonic-delight-at-Tech-Track-100-nod )〕 as Mediatonic Limited. The company operates studios in London and Brighton, United Kingdom. The company was founded by two undergraduate students, David Bailey and Paul Croft during their final year of study at Brunel University. A group of industry veterans including Ian Livingstone, Kelly Sumner and Geoff Heath, invested in the company in 2010 and the company subsequently raised an undisclosed amount of Venture Capital funding from Frog Capital in January 2012.〔(【引用サイトリンク】url=http://www.frogcapital.com/portfolio_detail/Mediatonic )〕 Its business model revolves around Games as a Service and digital distribution.〔(【引用サイトリンク】url=http://www.techcityinsider.net/just-the-tonic/ )〕 == History == Mediatonic began as a digital communications agency whilst the Founders were at University; producing online marketing materials and websites for clients such as AstraZeneca.〔(【引用サイトリンク】url=http://dea.brunel.ac.uk/digmedia/employment/dave.htm )〕 The company's first game was a viral flash game called Snowman Salvage released in the winter of 2005.〔(【引用サイトリンク】url=http://jayisgames.com/archives/2005/12/snowman_salvage.php )〕 The game provided a case study for Mediatonic to expand into Flash conversions for the Casual game Industry. Early games customers were businesses like PopCap, Big Fish Games and PlayFirst. In the early years, the company built casual titles in Flash such as Bejeweled and Diner Dash.〔(【引用サイトリンク】url=http://www.edge-online.com/features/mediatonics-rise/ )〕 Mediatonic expanded into creating original franchises with its partners around 2007. One of the first significant successes was Amateur Surgeon〔(【引用サイトリンク】url=http://jayisgames.com/archives/2008/05/alan_probe_amateur_surgeon.php )〕 which, according to the Adult Swim website was played over 56 million times; making it their most played title of all time.〔(【引用サイトリンク】url=http://games.adultswim.com/all-games.html )〕 The company expanded into smartphone development in 2008/2009 with the launch of its own title, Must.Eat.Birds.〔(【引用サイトリンク】url=http://toucharcade.com/2009/07/01/musteatbirds-maximum-bake/ )〕〔(【引用サイトリンク】url=http://uk.ign.com/games/must-eat-birds/iphone-21751 )〕 In 2009 the company began investing in original IPs more aggressively.〔(【引用サイトリンク】url=http://www.gamesindustry.biz/articles/mediatonic-plans-london-based-social-gaming-specialist-to-launch-own-ips-via-iphone--flash--facebook-and-the-like )〕 According to its own website, the company span out its digital marketing efforts into a new business (now called Graphite Digital Ltd) so that it could focus on building games. In 2010 the company raised funding from a group of Industry Veterans〔(【引用サイトリンク】url=http://mediatonicgames.com/company/investors )〕 and began to focus on building original games (rather than converting other people's titles to different platforms). Since 2011 the company has been working on larger titles including Foul Play for Xbox and PC,〔(【引用サイトリンク】url=http://www.joystiq.com/2013/08/14/vaudevillian-beat-em-up-foul-play-raises-xbla-pc-curtains-next/ )〕〔(【引用サイトリンク】url=http://www.egmnow.com/digitalnoob/mediatonic-highlights-the-dramatics-in-foul-play/# )〕 Amateur Hospital for Facebook (which received the company's first BAFTA Nomination〔(【引用サイトリンク】url=http://awards.bafta.org/award/2013/games/online-browser )〕 and Amateur Surgeon 2 and 3,〔(【引用サイトリンク】url=http://uk.ign.com/articles/2009/01/06/amateur-surgeon-iphone-review )〕〔(【引用サイトリンク】url=http://www.gamezebo.com/games/amateur-surgeon-3/review )〕 a free-to-play mobile game for iOS. Around 2012 the company announced plans to expand with a second studio located in Brighton.〔(【引用サイトリンク】url=http://www.gamesindustry.biz/articles/2012-04-02-mediatonic-planning-to-double-headcount )〕〔(【引用サイトリンク】url=http://www.develop-online.net/news/40385/Mediatonic-to-double-headcount-with-new-office )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mediatonic」の詳細全文を読む スポンサード リンク
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